A literature review is more than a list of bibliographic references. A good literature review surveys and critiques the body of literature in your field of interest. It enables you to position your research in the broader academic community, synthesise existing ideas and arguments without adding your own, and identify any gaps in the literature which your research is attempting to address. The and critical thinking, requiring men to be stupid, aggressive, and misogynistic. It is, he writes “essentially right-wing, puritanical, cowardly, neurotic, and fueled largely by a fear of women” (). This is a poor example of a literature review because the sources are simply organized by author, and the review provides summary rather than analysis. Example 2 In the wake of the various Learning how to effectively write a literature review is a critical tool for success for an academic, and perhaps even professional career. Being able to summarize and synthesize prior research
(PDF) Writing Critical Literature Review in Geotechnical Engineering | Roohollah KJ - blogger.com
The aim of this chapter is to provide a broad overview of both literature in social media and the intended research. It offers a platform that would enable the reader understand the need for this research and also provides a gist about recent developments both in the industry and in research circles with respect to social media branding.
The rapid development of technology and the reach of such technologies at affordable costs have revolutionized the way businesses operate. The World Wide Web and the Internet are being used by millions of people today, critical literature review example pdf.
Tuten, It can also be noted that the shift and focus on social media has been drastic and many businesses were caught off-guard. This reach though has posed many challenges to businesses that started looking at social media like other traditional media like magazine or television critical literature review example pdf causing more gaps rather than bringing them closer to the customers Qualman, On the contrary it can be said that more and more retailers and business are becoming increasingly aware of the social media and are waiting to exploit the potential that social marketing offers Olivas-lujan, Spend on social media by the businesses are on the rise.
Appendix 1 shows the social media advertising effects on consumers Source: Neilsen Survey: Anon, There is a lot of literature that critical literature review example pdf about the social media impact on consumers, why businesses should engage with customers, exploiting social media to provide value add etc.
The main critical literature review example pdf of this research is to look into various key researches in this area and to provide a critical review on the literature. The critical review aims to see if: The problems are identified clearly The literature provides a balanced view There critical literature review example pdf gaps in the literature. The success of the research is admittedly determined by measuring the extent to which each of the research objectives is met.
The following steps are followed during this research to ensure its success. These steps are as follows: Firstly, critical literature review example pdf, a background into the research and its motivations is given. Following this, the key literature in this area is thoroughly investigated. This is intended to ensure that all aspects of the research are identified and that the challenges or gaps in the current literature are clearly understood.
Next, the literature is critically analysed to see if the problems are identified and if it provides a balanced view of the topic. It also looks into the research methodology to see if the methods used are consistent with the qualitative and quantitative methods and also checks for what has not been provided. Finally, this research concludes by providing a conclusion that is supported by evidence presented in the literature.
It also makes recommendations where appropriate. In summary, critical literature review example pdf, this chapter has provided a brief overview of the research, critical literature review example pdf, addressed the key challenges or gaps in the literature and justified the need to conduct this research, critical literature review example pdf.
This chapter has also set the background and motivations for the research in order to enable the reader to better understand the subsequent chapters. The central question for the research has addressed here, and the reader now also understands the problem statements that have led to this research. This research discusses about social media and its effect on branding and consumers. But what is social media? The critical literature review example pdf gives a fairly comprehensive view on what social media is and the role of marketing in social media.
It discusses about how social media can be monetised by the marketers. The paper lists out opportunities that can be tapped for commercial benefits and also emphasises on the mobile marketing strategy and describes the success criteria for measuring success.
The paper however has the following drawbacks: It is very much general and has no critical literature review example pdf or quantitative measures to define the success criteria. It gives a good overall picture but it would have been better if the context of the paper was more towards assessing the impact or the Return on Investment ROI of a specific sector or business.
It lacks specific examples and also does not mention any strategy for implementation or even list challenges that organisations face while implementing good strategies for social media marketing. They discuss in detail the adaption of social media networking as a marketing platform to be able to achieve the brand objectives and also critical literature review example pdf perceptions around the barriers of using social marketing networks.
The research paper makes use of email surveys to understand the usage of social media by small and medium scale businesses that operate in the UK and the main drivers that motivate SMEs to adapt to the new channel of marketing. It clearly states the motivation of the research, critical literature review example pdf, giving appropriate background to the research and the method used for the research is depicted concisely.
The research analyses the findings from the email survey and discusses the methods used for analysis. It provides a broad range of information and also clearly identifies the shortcomings in the business implementation of social media networking practices. It discusses how these pitfalls can be overcome and provides details for further improvement areas and scope for additional research in the future. The drawbacks of the paper are: Sample size: The sample size of the survey could have been more and also various other methods for obtaining the review could have been used.
This would have ensured that the B2B base was thoroughly covered. Focus: The focus is on B2B businesses alone. It would have been interesting to see the results if the research was extended to B2C as well for small and medium scale enterprises.
Some researches focus specifically on skills gap in digital marketing within specific industries. One such research concentrates on the communications industry Royle and Laing, The research explores the various gaps in the industry for digital marketing with a specific emphasis to communications sector and provides a best practice guide for the industry. It details the challenges that organisations face while implementing social media marketing and discusses the need to have evaluation criteria and metrics to critically analyse the success of social marketing strategies and campaigns within organisations, critical literature review example pdf.
The paper talks about the key challenges that businesses face while trying to merge traditional marketing practices with that of social marketing.
The rationale for the research is clearly mentioned and the literature review is comprehensive. The conceptual framework is clearly detailed and the methodology used for developing the framework is precise.
The research makes use of focus groups and interviews to be able to gauge the skill gap in the industry. The drawbacks of this research are: Limited sample size: The research could have used more samples to be able to analyse effectively the findings.
Given that the research has already narrowed down by industry, it would have been good to get a more detailed view of the industry and a larger sample would have facilitated this. A study by Harvard Business Review Edelman, critical literature review example pdf, discusses how the internet and the social marketing has changed not only the way businesses operate but also how consumers choose their products.
It takes the reader through the funnel metaphor which was earlier being used by marketers to understand how consumers choose their products and how this has moved to a more open-ended approach whereby consumers no longer follow a methodical approach of selecting products.
The research takes the reader through the entire customer journey and tells the businesses what it should not focus its energy and resources on. Providing statistical information about various surveys enables the businesses to identify the key areas that it should concentrate on to be critical literature review example pdf to build a good brand image online. Though the research is comprehensive it lacks in the following: Framework: It does not suggest what needs to be done and a framework for implementing those.
The key focus is on what not to be done and it leaves it to the businesses to work on the best strategy. Sample size and analysis: The research does not disclose the sample size or indicate clearly the analysis method used to come to the conclusion. This section worked on identifying key research in the literature and also provided a critical review of each of the researches identified. Though there is a lot of literature on various aspects including but not limited to effects of social media on small and medium scale enterprises, identification of skill gaps in social media with specific emphasis to certain industries, general study on implementation challenges, perception of social media on businesses, barriers to adaptation of social media by businesses etc.
it can be found that there is not much literature that specifically talks about a common framework for adapting to social media marketing along with the challenges that businesses might face and the evaluation criteria. Similarly while most of these researches make use of one or more methods for data collection, it is not very comprehensive. There is a gap in the current literature in terms of data collected from a wide range of sources using a bigger sample set.
Given that technology has enabled a higher reach to customers, it would be good to get a larger sample critical literature review example pdf be able to effectively analyse the results.
In many cases, the limitations of the research scope could be worked on to be able to get more information on the above mentioned areas.
In short, it can be said that the social media marketing and the research around it are yet to attain the maturity level and there is a lot of scope for research that would critical literature review example pdf businesses to effectively handle and manage social media marketing concerns and overcome challenges in a seamless and stress-free manner.
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The Critical Literature Review
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A literature review is the presentation, classification and evaluation of what other researchers have written on a particular subject. A literature review may form part of a research thesis, or may stand alone as a separate document. Although the second of these types of literature review is less extensive than that expected for a thesis, the skills required are identical. A literature review A literature review is usually written as part of a postgraduate thesis proposal or at the beginning of a dissertation or thesis. A literature review gives an overview of the area of study: what has already been said on the topic; who the key writers are; what the prevailing theories and hypotheses are; what questions are being asked; and what methodologies are appropriate and useful. In a 13/7/ · A literature review is a type of critical review in which you analyze and evaluate many sources on a specific topic. The purpose is to provide your reader with an overview of the research that has been done on your topic, and to evaluate the sources you are reviewing. You will probably include less detailed information on each source than you would in a critical review of a single book or File Size: KB
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